Consumers are willing to pay more for ethically produced products

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  • The Nielsen Global Corporate Sustainability Report, published in 2016, indicates that as many as 66 percent of consumers are willing to pay more for goods that have a positive social and environmental impact, and close to 45 percent of customers are strongly swayed toward buying products from companies that show this impact.[1] [2]
  • A 2014 report by Software Advice found that, for a $100 product, customers were willing to pay an average of $27 more if it were made under good working conditions, $19.50 more if the production's carbon emissions were offset, and $18.50 more if the raw materials were ethically sourced. [1] [3]
  • Sustainability messages resonate with certain segments of the consumer market

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