Consumers rarely make use of supply chain transparency to pressure disclosing firms
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- According to a study of Nudie Jeans, a clothing company committed to supply chain transparency, "Scholars and anti-sweatshop activists alike have expressed high hopes that supply chain transparency will be a useful consumer tool for transforming private regulation into something more meaningful (e.g., Doorey, 2011; Laudal, 2010). The Nudie case indicates that these hopes are unrealistically high, with consumers neither interacting more nor altering how they interacted with Nudie representatives. The straightforward answer to how consumers in practice leverage increased supply chain transparency to pressure the disclosing firm (RQ1) is that they do not. The Nudie study indicates that supply chain transparency in practice fails to 'support a dialogue that influences the decisions' of companies."